Sales and Enrollment Associate

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Overview

The Sales & Enrollment Associate is responsible for managing the full camper enrollment lifecycle for Oasis Day Camps. This role owns the sales pipeline, ensures smooth registration and CRM management, and builds strong, lasting relationships with camper families. The Associate serves as the primary point of contact for prospective and current families, maintaining high levels of customer service and retention while supporting year-round community engagement.

Outcomes (12-18 months)

  •  Oasis is a camper family recruiting force: knows, can recruit and engage potential and returning camper families: Manage and maintain Oasis’s customer relationship management (CRM) and registration system to ensure effective marketing, sales, and engagement efforts for new and returning families.
  • Camper families are set up to thrive within the Oasis experience: Establish a system for identifying, qualifying, and supporting camper families through the sales and enrollment process.
  • Oasis has a vibrant community of camper families: Build and maintain an engaged community of prospective and current camper families (in person and virtually) during the entire calendar year and for a full lifetime.
  • Oasis has the trust and championing of its camper parents: Act as parent liaison before, after, and most especially during the summer camp session.

Accountabilities

1 Camper Family Qualification: Set experience expectations, assess fit, and support enrollment process.

Accountabilities:

  • Serve as the first point of contact for new families considering Oasis, guiding them from inquiry to enrollment with warmth and clarity.
  • Manage the full sales pipeline, including lead qualification, follow-up, conversion, and year-over-year retention of current families.
  • Proactively reach out via phone, email, and text to returning families to secure re-enrollment.
  • Follow up on new inquiries, website leads, and camp tour attendees to convert interest into enrollment.
  • Ensure registration systems remain accurate, comprehensive, and user-friendly.

Competencies:

  • Sales and marketing acumen
  • Brand-building, brand marketing
  • Excellent customer service know-how
  • High-level consultative and relationship building skills – ability to connect with parent, young adults, and children

2 CRM and CampMinder Guru: Manage and maintain Oasis’s sales system and core registration system.

Accountabilities:

  • Manage Oasis’s Customer Relationship Management (CRM) tool and CampMinder platforms, ensuring both systems are optimized, accurate, and up to date.
  • Manage the full registration process—including camper applications, scholarships, and payments—with accuracy and timeliness.
  • Update enrollment reporting to track attainment of monthly goals
  • Ensure systems and processes function smoothly to support a seamless family and staff experience.

Competencies:

  • Tech-savvy
  • Strong relationship building skills
  • Data and analytics oriented
  • Clear communicator
  • Keen eye for details
  • Project management experience

3 Community: Foster a vibrant Oasis community that is highly engaged, eager to enroll each year, and feels connected for a lifetime.

Accountabilities:

  • Develop and implement year-round touchpoints (virtual and in-person) to keep families, alumni, and the Oasis network actively engaged.
  • Write targeted email copy with clear calls-to-action; source and manage content (images, video) and use performance data to refine approach.
  • Send newsletters and targeted email campaigns to support retention and new enrollments.
  • Collect and synthesize family feedback to recommend program improvements and new initiatives.
  • Maintain a strong online presence and reputation for Oasis, including driving positive reviews and community engagement.
  • Facilitate in-person and virtual events, meet-ups, and alumni initiatives to deepen long-term relationships.
  • Represent Oasis at camp fairs and family-facing events, coordinating with Camp Directors to maximize visibility and enrollment.

Competencies:

  • Clear and clever communicator
  • Outside-the-box thinking – ability to understand what will resonate and how to creatively “standout”
  • Personable and engaging
  • Strategic marketing campaign development
  • Social media savvy

4 Experience: Be the trusted “go-to” for parents and campers.

Accountabilities:

  • Act as the primary parent liaison, providing clear, timely, and professional communication before, during, and after the camp season so every family feels valued and supported as part of the Oasis community.
  • Serve as a member of the Summer Leadership Team with an active presence at camp—building relationships with campers (especially first-year campers) and establishing scalable systems for regular check-ins and immediate, on-the-fly improvements to the camper experience.
  • Own all parent-facing communications throughout the summer, including updates, check-ins, and issue resolution.
  • Manage and support seasonal staff involved in parent communication or camp branding (e.g., camp photographer), ensuring initiatives such as daily photos, microblogs, and first-year success programming are delivered smoothly and effectively.

Competencies:

  • Written communication skills
  • Verbal communication skills
  • Ability to quickly garner and maintain trust
  • Empathy
  • Ability to identify and resolve needs
  • People management

Apply

Send your resume and cover letter to Alla Zaydman, Regional Director, at alla@oasischildren.com